Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos throughout the first decade of the 2000s. These shows included Jackass, Date My Mom and Dismissed. MTV began to drop some of its localised programming in favour of MTV US shows. In 2002, MTV began to air programming from MTV US, similar to other MTV channels in Europe. MTV UK & Ireland also rebranded with a new schedule and on-air presentation. On 1 July 1999, MTV launched MTV Base and MTV Extra. In 1999, MTV Networks Europe announced that it would expand its channel portfolio within the UK and Ireland. The channel promoted maily English-speaking music programming and music. MTV UK & Ireland launched with specialised content of hit MTV Europe shows which included the Euro Top 20, MTV Select, MTV News, MTV News Weekend Edition, Non-Stop Hits, US Top 20 Hitlist UK, Stylissimo, The Big Picture, Up 4 It and The Lick. MTV launched a UK and Ireland specific channel to target existing competition within the market. MTV UK & Ireland was launched on 1 July 1997 as part of MTV Networks Europe's regionalisation strategy. During 1997, part of MTV Networks Europe's localization strategy MTV planned to launch three stand-alone regionalized channels for Germany, Italy, and the UK, alongside MTV Europe. MTV first became available in the UK when MTV Europe launched on 1 August 1987. In April 2001, the channel became a digital-only channel within the UK and Ireland.įormer logo used from 1 July 2009 to 1 July 2011. The channel was broadcast on analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. Under a special agreement between TVNZ and MTV Networks Europe. For a short period the channel was made available free-to-air in New Zealand between July 1997 to June 1998 3.5 Other shows imported from US networksįrom its inception, MTV UK (then branded as MTV UK & Ireland) the network served United Kingdom and Ireland.The channel is in over 10 million homes in the UK and Ireland. Since February 2011 MTV has been solely an entertainment channel. Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. The channel was set up to provide audiences with local artists and more relevant music content. MTV UK (previously MTV UK & Ireland MTV One) was launched on 1 July 1997.
The channel launched as part of MTV Networks Europe localisation strategy in 1997.
MTV is a British pay television channel focusing on reality TV and music programming operated by ViacomCBS Networks UK & Australia. (downscaled to 16:9 576i for the SDTV feed)